Strategic Online Marketing

There are no real short cuts to a successful website, but there are some strategies that you can adopt to improve visitor numbers and conversion rates.

Your website needs multiple funnels to drive visitors to your site:



All of these methods drive visitors to your website and, if measured, allow you to see how effective each method is.

To attract and keep visitors attention when they arrive on your website, it needs to look good, function well and be built to industry standards for user and search engine usability.

Search engines crawl your website and, depending on the relevance to a users search term, will rank your site on the search results pages.

Improving the performance of your site is known as Search Engine Optimisation or (SEO), we prefer to call it Strategic Online Marketing (SOM). This is because SEO is only part of what is needed to promote a website, improve its page ranking and start generating leads.

Optimising a website effectively requires a variety of skills. Our experienced technical developers, website designers and marketing experts will carry out improvements to move your website up the page rankings for your most effective keywords.

Overview of the work we can carry out includes:

• Design improvements - to attract and keep visitors on your website and keep your pages "sticky"
• Research to identify your most relevant keywords, your market and competitors
• Writing - to provide relevant information that highlights your products or services and includes your main keywords
• Technical improvements that our skilled developers can carry out, full list below.
• Ongoing marketing to continually drive visitors to your website, the hub of your marketing.

Optional technical improvements: