Website Re-design
“Our existing website was no longer current, had an old design and out of date information. Traffic to the site was very low and we did not feel the site was working for us or generating enough enquiries for the business.”
“Crystal Thought delivered a fresh and modern design and innovative ways of featuring our range of All Terrain Vehicles and accessories on the website.”
The Solution
The TGB website needed to excite visitors. This was achieved with a new design, well chosen photography and fading image technology on the homepage. The next goal was to inform visitors about the product range and encourage them to take the next step by making an enquiry for more information or contact their local dealer. Because of the technical nature of the product we added a zoom feature so the user could get a close look at the components of the vehicle and accessories.
Products can be found easily with just one click using a product carousel feature on the home page. This rotates through all the products, so it also works well for Search Engine Optimisation.
Why Change Your Web Design?
Changing the design of your website can have a big impact on the ability of the website to generate enquiries. You only have a handful of seconds to capture your visitor’s attention when they land on your website. Making the design and layout interesting and incorporating features that add movement and aid navigation will encourage visitors to stay on your site for longer and provide more opportunities for them to make an enquiry or an informed buying decision.
The Client
HQB Sport and Leisure Ltd is the UK’s leading and fastest growing privately owned ATV specialist importer/wholesaler. With dealers throughout the UK they are able to fulfil the joint role of both working and recreational vehicle for landowners and the increasing popularity of Quadbikes for use on the road.
"Since the launch the number of sales enquiries has increased substantially. Crystal Thought continue to work with us on improvements to the site and are pro-active in suggesting new ideas and ways of marketing our business."
