Website
Fact Sheet
If
you want to download this fact sheet as a PDF to read later,
or to print out, please click
here. Alternatively read on:
Does
the design work?
A good design is important but it also has to function well
and make navigation fast and easy. Plan out your home page
and menu items in advance and don’t forget to include
a registration tab with an incentive to sign up.
Make sure your current branding works well on the web page,
if it is not powerful enough now might be a good time for
a facelift.
Other things you may want to include
Make sure any competitions or prize draws are prominent on
your home page, these will help to bring in registrations.
Use product promotions to encourage sales. Use case studies,
referrals and a portfolio of work, if relevant, to provide
the confidence and credibility your customers will be looking
for. Include a terms and conditions section, privacy policy
and delivery guide if needed. And don’t forget a site
map, which should be correctly formatted to help search engines
find their way into your site.
Have you established your Keywords?
Keywords are vital for search engines to find your site. You
should research the words that are relevant to your business
and write your copy with these in mind. You must also make
sure that the site is being built and optimized for the major
search engines.
Will you be selling from your site?
You will need to think about an internet payment solution
and which provider will be the most cost-effective for your
business. You will also need a reliable carrier and to establish
what is the best way of packaging your products to avoid damage
in transit.
To content manage or not?
If you have information that needs updating regularly from
existing databases then a content manager that allows you
to upload your own content is probably the best option. For
less frequent changes to be done by your agency, make sure
you have a clear understanding of what they will charge and
how quickly they can carry out the changes.
Do you make use of the visitor statistics
you receive?
It is important to monitor the daily visitor statistics on
your site.
If you are running on or off line campaigns you need to be
able to measure the effect these campaigns are having on site
visits and ultimately on orders. Make sure you find out where
your visitors have found your details, by asking them when
they register.
Are you running competitions / prize
draws?
These are ideal ways to encourage any new visitors to your
site to register their details so that you can add them to
your database. Always make sure you comply with all of the
legal requirements of running these promotions and write a
comprehensive list of terms and conditions.
How often do you send Emailers?
Interactive emails that link through to products or promotions
on your website are an effective and relatively inexpensive
way to increase visitors to your website. Getting the balance
between sending too often and not often enough is difficult
– the important thing is to keep them relevant and interesting
to your target audience.
Whether it's IT support in Shropshire, a website in Herefordshire
or Marketing assistance in Worcestershire, we can help.
To arrange a meeting please call us on 01584 890725 |
