Berry Ring

Initial Brief:

We were tasked with revamping the brand of this well established business based in Staffordshire. A trade only aquatic supplier, Berry Ring had a long standing reputation for knowledge and quality within their market.

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We chose bold colours associated with water and ornamental fish. Taking cues from their business name and specialist knowledge we produced a memorable new brand that boosted their visibility in their market segment.


A vibrant and exciting transformation generated confidence and enthusiasm within the business. Signage, Display materials, business cards and a new website all helped to complete the transformation.

Business Card
Website Design

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Andrew Boyes-Varley, Managing Director
We are delighted with the web presence that has been created for In4Trade by Crystal Thought.  It has a very professional quality which projects our brand values to the business marketplace we are addressing.
In4Trade Ltd

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