Understandably, clients want to write the content themselves because they know their business and it saves the cost of employing a copywriter. However, what they often overlook is the time and effort that is needed to write copy when you are not a regular copywriter.
This time can often be better spent developing ideas to generate more traffic to the new website and therefore increasing sales. Good copywriters can save you a lot of time and can often bring a more constructive view of your business to the content.
There is another important reason why copywriting website content should be left to the experts; keywords and key phrases. These are the words and phrases that describe your products or services and are being used by your customers on search engines to find what they are looking for. If you have not done research to find out how many searches are being done for your keywords, your pages will not be attracting the most valuable searches.
Keyword copywriting and content marketing
Do you know how many searches are being done on your keywords or what keywords your competitors are using?
If your competitors are being found for high performing keywords and are above you in page rankings, these are the keywords you need to incorporate into your own pages.
Using industry standard software, we can find out a range of information such as:
- Where your competitors are positioned for the most valuable keywords.
- What keywords they use to rank on Google.
- What keywords they consider to be important.
- How competitive the keywords are.
When you write your content, you should include your keywords on the page in a balanced way; too many repeated in a small amount of copy and you will be penalised for spamming. Your copy should be interesting and easy to read; write for your audience first, then for the search engines.
If you want to (or must) write the content yourself, subscribing to one of the many proprietary software tools provides you with a definite advantage over your competitors and will make your time spent at the keyboard more productive.
Alternatively, save the subscription and the time and pay a content marketer to do it for you.
Give me a call on 01584 890725 to find out how to get a better return on your time and invest in content that will help grow your business.