Online Copywriting for Business
Copy written for online use has to be undertaken with search optimisation in mind. This is because online copywriting must be unique, well researched and keyword optimised. Contact us to discuss how we can improve your online content.
Keywords in your content
Words on your website have greater importance from a search engine perspective because they will be using the content to rank your web pages.
Carrying out accurate keyword research is vital before writing the first word.
Using appropriate software tells us which keywords are being used to find your products or services. Identifying how many searches are being made on each keyword gives us the skeleton on which to build your content.
Effective copywriting for:
WebsitesWriting unique content for your web pages with appropriate keywords can improve your search rankings.
EmailersKeep your customers updated and drive traffic to your website with regular informative emails.
Blog postsInteresting articles written to inform your website visitors about your business and provide rich content for search engines.
Twitter/Facebook postsPosting articles on your social media sites with links to articles or pages on your website will increase traffic to your site.