Online Copywriting for Business

Copy written for online use has to be undertaken with search optimisation in mind. This is because online copywriting must be unique, well researched and keyword optimised. Contact us to discuss how we can improve your online content.

Keywords in your content

Words on your website have greater importance from a search engine perspective because they will be using the content to rank your web pages.

Carrying out accurate keyword research is vital before writing the first word.

Using appropriate software tells us which keywords are being used to find your products or services. Identifying how many searches are being made on each keyword gives us the skeleton on which to build your content.

Effective copywriting for:

  •  
    Websites
    Writing unique content for your web pages with appropriate keywords can improve your search rankings.
  •  
    Emailers
    Keep your customers updated and drive traffic to your website with regular informative emails.
  •  
    Blog posts
    Interesting articles written to inform your website visitors about your business and provide rich content for search engines.
  • Twitter/Facebook posts
    Posting articles on your social media sites with links to articles or pages on your website will increase traffic to your site.

Featured Website Work

CL Hawley

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Hereford Funds

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Cycling in Pyrenees

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OJ - Books

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Deborah McCombie, Head of Marketing & Communications
Crystal thought made workable technical suggestions and created a website that I can update very easily.
Aquatic Engineering & Construction Ltd

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