Carrying out accurate keyword research is vital before writing the first word.
Words on your website must influence and inform your customers and, equally important, provide search engines with valuable content to help rank your web pages.
Keywords in your content
Using industry standard software, we can identify which keywords are being used to find your products or services, the keywords your competitors are using on their websites and how many searches are being made on each keyword. This provides us with the skeleton on which to write your content.
Good copywriters can save you a lot of time and can often bring a more constructive view of your business to the content.
Taking a brief, understanding the product or service, researching your competitors and keyword research are all part of the writer’s tools. Not forgetting good proof reading skills to check copy. I was always taught to do 3 read throughs and never proof read your own copy; always get someone else to give it a final read before submission. Good proof readers are hard to come by. We have Nicola who never misses a thing and will always make suggestions to improve a sentence.
Cost for around 500 words (one A4 page) starts from £125 and includes all the research mentioned above - and Nicola’s proof reading skills.
Effective copywriting for:
WebsitesWriting unique content for your web pages with appropriate keywords can improve your search rankings.
EmailersKeep your customers updated and drive traffic to your website with regular informative emails.
Blog postsInteresting articles written to inform your website visitors about your business and provide rich content for search engines.
Twitter/Facebook postsInformative posts on your social media sites with links to your website will increase traffic and help to improve page rank.