An established business working in the challenging and fast moving sector of renewable energy wanted to re-focus their business on the renewable sector as whole, rather than just Solar PV for which they were previously known for. Changing tariffs and reductions in government support meant a need for diversification.
We conducted multiple brain-storming sessions to come up with new names for the business. Concept sketches and visual design ideas to support the names were produced. Retaining the key letters 'E and Z' from their previous branding helped to re-enforce the new brand.
A credible and quick transition to the new branding in time for a large trade show meant no momentum was lost.