Search Engine Optimisation (SEO)

There are no short cuts to a successful website, but there are some strategies that you can adopt to improve visitor numbers and conversion rates.

Your website needs multiple sales funnels to drive visitors to your site

To attract and keep visitors attention when they arrive on your website, it needs to be well designed, easy to navigate and be built to industry standards.

Search engines crawl your website and rank your site based on the content and a variety of other factors. SEO is only part of what is needed to promote a website, improve its page ranking and start generating leads.

Optimising a website effectively requires a variety of skills. Our experienced technical developers, website designers and marketing experts will carry out improvements to move your website up the search engine page rankings.

Overview of the SEO work we can carry out includes:

• Design improvements
• Research to identify your most relevant keywords, your market and competitors
• Writing - to provide relevant information that highlights your products or services and includes your main keywords
• Technical improvements that our skilled developers can carry out, full list below
• Ongoing marketing to continually drive visitors to your website, the hub of your marketing

Typical work includes:

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  Detailed website analysis
  Content and technical analysis to identify areas of improvement.
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  Improvements to text on the page
  Using the most relevant keywords and writing unique content to improve page ranking.
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  Competitor analysis
  How active are your competitors and where are they positioned for competing keywords? Identify what is needed to improve your website to move over them in the rankings.
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  Link exchanges
  Links from other websites only work to improve your search rankings if they are relevant and from respected high ranking websites.
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  Keyword research and analysis
  Using proprietary software we can find the keywords your customers are using to search for your products and services.
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  Website validation
  Technical checks to ensure your website complies with current web standards.
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  Page titles and meta description
  Using the keyword research, page titles and descriptions can be written to improve the ranking of each of your web pages. However, meta descriptions are less important these days.
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  XML sitemap
  A sitemap will be developed and submitted to search engines so they can crawl the website more effectively.
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  Page optimisation work
  Using keyword research, page content can be written to improve the ranking of each of your web pages.
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  Sensible image names and ALT tags
  Write relevant image names for the images on your website using keyword research.
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  Blog writing and management
  Regularly adding interesting, relevant and unique articles to your website.
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  URL rewriting
  Writing relevant URLs for all of your web pages based on the content of the page and keyword research.
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  Mobile optimised website
  Optimising your website for mobile to meet Google's analysis tool for mobile friendly design.
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  Copywriting new content
  Changing existing copy or adding more pages to your website using keyword research to help improve search ranking.
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  Add Google Analytics
  Analyse your website's performance and identify areas for improvement.
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  Local business - add to Google Business
  If you are targetting your local area, help Google to index your website for local searches by submitting your details to Google Business.
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  Social media - Facebook, Twitter, Linked In
  Back links from social media websites are viewed as good links by search engines. We can investigate ways of regularly creating good content to link to.