Keyword Copywriting

Good copywriters can save you a lot of time and bring a constructive view of your business from a user’s perspective.

Taking a brief, understanding your product or service, researching your competitors and keyword research are all carried out before writing the first word.

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How we work

Using industry-standard software, we can identify which keywords are being used to find your products or services, the keywords your competitors are using on their websites and how many searches are being made on each keyword.

This provides us with the framework to write your content for users and for search engines so they can rank your pages. Whether you need content for web pages or articles for your blog, we can tailor content to help sell your products or services and improve your SEO.

These days stuffing keywords into content will not impress the search engines so how and where you use your most searched keywords is something we will consider when writing for you.

Our Work

Recognised Construction Details

What we developed for them:

  • Custom design and build
  • Document repository for over 1,000 drawings
  • Download facility for the user
  • Easy to use selection process
Systems Integration (Trading) Ltd

What we developed for them:

  • WordPress development was taken over from the incumbent agency
  • Content and functionality improvements were needed
  • They needed a more reactive agency to complete the work quickly and efficiently
  • We provide a fast turnaround for ongoing changes they need
M R Cleaning Supplies (Shop)

What we developed for them:

  • Magento eCommerce management system was taken over from the incumbent agency
  • Website refresh and redesign was required to help boost sales of products
  • Ongoing support and maintenance is provided
  • Magento eCommerce CMS now allows our clients to filter products, show related products and include reviews.
Arbrix

What we developed for them:

  • Site re-design and update
  • Private members login area
  • Forum, Library and FAQ section
  • Content managed database of searchable members' information
  • Email system for communications to members
  • Training staff to use the CMS
CCKeys

What we developed for them:

  • WordPress development was taken over from the incumbent agency
  • Page loading speed was improved by using our own CMS
  • Updates and changes are now easier for CCKeys employees
  • We provide a fast turnaround for ongoing changes, site management and monitoring
  • eCommerce for their range of accessories
  • Content management
Roundtable on the Responsible Recycling of Metals

What we developed for them:

  • Custom design and build
  • News
  • Enquiry form
  • Testimonials carousel
Hereford Funds

What we developed for them

  • A library to house all of their documents
  • Multiple language site
  • Machine learning with AI for fund tracing
  • Share price daily feed updates share prices
  • Private password-protected area
Books by NuggetBox (Shop)

What we developed for them:

  • eCommerce second hand book website
  • Integrated with their exisiting book database
  • Bespoke design
  • Mobile friendly
  • Easy to use CMS to maintain their content and manage their orders.
The Cleobury Country Centre

What we developed for them:

  • Online booking system for hotdesk, room hire and training courses
  • News plugin for local events
  • Content Management using Extanium
Applied Informatics

What we developed for them:

  • Design of icons and infographic
  • News plugin
  • Testimonials carousel
  • Case studies
  • Animated cards with information on reverse
  • Content management using Extanium
Ducklings Nursery
Conatus Child Psychology

What we developed for them:

  • Site re-design and update
  • Mobile-friendly website
  • Content Management System
  • Training staff to use the CMS
Explore Apollo Tuition

What we developed for them:

  • A 10-page website with drop-down menu
  • Mobile-friendly website
  • FAQ accordion
  • Slider for reviews/feedback
  • Image gallery slider

Client Reviews


I recommend Crystal Thought wholeheartedly. They dealt with the challenges involved with setting up my website very efficiently and listened to me carefully to make sure that I got both what I wanted and needed.  My website looks good and wor...

Catherine Hawley

From the initial meeting with Mark I was at ease with his knowledge of websites and the internet, he took me through the process of how his organisation would create my site to my needs. I was contacted regularly with key updates. He kept within m...

Jangeer Kayani

Crystal Thought Ltd have assisted the firm over the last five years with a complete overhaul of our website and have continued to help with updating information to keep the website up to date and relevant. William is very personable and has always...

Norris and Miles Solicitors

I have worked with Crystal Thought on various iterations of my website over the last three years. I started with no idea of what I wanted and their consultant took the time to understand my business, and MORE IMPORTANTLY, me! They remain really...

Yvette Elcock, Owner

Our Guarantees:

Transparent pricing so you know exactly how much you will pay.

Only pay your deposit when you are happy with your web design visual.

Only pay the final invoice once you are 100% satisfied.

Helping businesses online since 2003

The team at Crystal Thought are here to help you make the most of your online presence.

If you need a website that will deliver results, digital marketing that will drive traffic to your website and provide a
return on your investment or the ability to develop additional functionality through software and app development,
Crystal Thought will be your long-term partner to help you to grow your business.

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