Keyword Copywriting

Good copywriters can save you a lot of time and bring a constructive view of your business from a user’s perspective.

Taking a brief, understanding your product or service, researching your competitors and keyword research are all carried out before writing the first word.

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How we work

Using industry-standard software, we can identify which keywords are being used to find your products or services, the keywords your competitors are using on their websites and how many searches are being made on each keyword.

This provides us with the framework to write your content for users and for search engines so they can rank your pages. Whether you need content for web pages or articles for your blog, we can tailor content to help sell your products or services and improve your SEO.

These days stuffing keywords into content will not impress the search engines so how and where you use your most searched keywords is something we will consider when writing for you.

Our Work

Applied Informatics

What we developed for them:

  • Design of icons and infographic
  • News plugin
  • Testimonials carousel
  • Case studies
  • Animated cards with information on reverse
  • Content management using Extanium
Systems Integration (Trading) Ltd

What we developed for them:

  • WordPress development was taken over from the incumbent agency
  • Content and functionality improvements were needed
  • They needed a more reactive agency to complete the work quickly and efficiently
  • We provide a fast turnaround for ongoing changes they need
M R Cleaning Supplies (Shop)

What we developed for them:

  • Magento eCommerce management system was taken over from the incumbent agency
  • Website refresh and redesign was required to help boost sales of products
  • Ongoing support and maintenance is provided
  • Magento eCommerce CMS now allows our clients to filter products, show related products and include reviews.
Aquatic Subsea

What we developed for them:

  • News
  • Case studies
  • Document library
Signature Refresh

What we developed for them

  • Product plugin with featured products
  • News plugin
  • Testimonials carousel
  • Content management using Extanium
Mary Stone Properties

What we developed for them:

  • Website refresh
  • Mobile friendly website
  • Automated feed to property software
Explore Apollo Tuition

What we developed for them:

  • A 10-page website with drop-down menu
  • Mobile-friendly website
  • FAQ accordion
  • Slider for reviews/feedback
  • Image gallery slider
Books by NuggetBox (Shop)

What we developed for them:

  • eCommerce second hand book website
  • Integrated with their exisiting book database
  • Bespoke design
  • Mobile friendly
  • Easy to use CMS to maintain their content and manage their orders.
In4Trade

What we developed for them:

  • Password protected login area for customers, suppliers and partners
  • FAQ
  • Multi-field acceptance forms with approval from client prior to approval
  • Our easy to use CMS allows our client to manage their website pages and customer logins easily and ongoing support is always available if they need it.
Red Hare Salon

What we developed for them

  • Gallery for their images.
  • News section for their latest information
  • Testimonials carousel
  • Copywriting content
Velo Le Closier

What we developed for them

  • Accommodation plugin for rooms and facilities. 
  • Gallery that can show multiple galleries and allows them to upload their photographs via the CMS. 
  • Content Management System (CMS) allows the owners to change text on pages and upload images to the site.
Skinnies (shop)

What we developed for them:

  • eCommerce website using OpenCart
  • Training for client to use the OpenCart platform
  • Ongoing support
  • Integration of 360 degrees imagery software into the platform
  • Adding product information, videos and related products to the site
Philomathtutor

What we developed for them:

  • Mobile friendly website
  • Content Management System
  • Training for client to use Extanium CMS
  • Slider for reviews/feedback

Client Reviews


I am extremely happy with my new website, it has led to an increase in my online sales of at least 70% and I love its fresh new look and its easy to navigate structure.

David Marsden, Director

Crystal Thought Ltd have assisted the firm over the last five years with a complete overhaul of our website and have continued to help with updating information to keep the website up to date and relevant. William is very personable and has always...

Norris and Miles Solicitors

Having started a new business, I've found the help and support provided essential in how to create a professional and effective website. The advise has been excellent and the team has helped with a realistic cost to develop and start -up.

Stephen Foster, Owner

This is second time I have worked with Crystal Thought, they built my initial website in 2016. Will has just completed a huge overhaul and the site is much more user/mobile friendly. Will is happy to listen to the needs of the business to gain a p...

Mary Stone Properties

Our Guarantees:

Transparent pricing so you know exactly how much you will pay.

Only pay your deposit when you are happy with your web design visual.

Only pay the final invoice once you are 100% satisfied.

Helping businesses online since 2003

The team at Crystal Thought are here to help you make the most of your online presence.

If you need a website that will deliver results, digital marketing that will drive traffic to your website and provide a
return on your investment or the ability to develop additional functionality through software and app development,
Crystal Thought will be your long-term partner to help you to grow your business.