Your customers and prospects are not always in a position to buy from you straight away for a variety of reasons. By maintaining regular contact, you can keep your company in their mind for when they are ready to make a purchase.
An email campaign is a very cost-effective way of communicating regularly with your customers and prospects.
We recommend you start by building up a list from your existing customer base. You can then expand your list by obtaining email addresses from prospects visiting your website, telephone marketing or direct mail campaigns.
Email marketing provides an effective way of:
Maintaining contact with customersRegular emails to your customers will remind them of your business and promote your products or services.
Communicating sales promotionsTactical promotions and offers to increase sales.
Sending regular newslettersNewsletters keep your customers up to date with your latest products or services.
Links to your websiteDrive traffic to your website by including additional content on your website to complement the information in the email.
We provide full reporting on open rates and click-through rates. We can also identify the contact names and telephone numbers of the people who have clicked through from the email to your website.
From experience, we know that following up on leads in this way increases your chances of converting prospects into customers.