Understanding Google Ads
Do you need quality leads fast, with precision targeting?Google Ads online advertising enables you to show your ads to the right people, in the right place, and at the right time.
Use Google Ads to grow your business, reach your target audience, increase leads and win new customers.
Google Ads is a far quicker way to gain immediate traffic to your website than SEO which is more of a long term strategy.
You can set up an account very quickly, include your payment details and set a daily budget.
At this stage, you can decide whether you have the time and experience to manage your ads account yourself or get an expert to run it for you.
There is a lot to learn and many pitfalls that can decimate your budget before you learn how to optimise the account. There are multiple options to choose and unless you know which one is best for your business you can lose a lot of time and money experimenting.
Some of the options you can choose are shown below:
Step 1 setting preferences
- website traffic
- building brand awareness
- targeting local stores.
- Google search
- smart and discover.
Google Ads campaign set upYou can target customers within a set mileage radius of your business, the whole of the UK or selected countries. You can choose the times you want your ads to appear, for example; 9.00 am to 5.00 pm on weekdays only and you can set a maximum cost per click for each of your keywords.
If you have not used the Google Ads interface before, some of the most important factors in setting up a successful campaign are:
Keyword researchUsing Google’s keyword tool and putting in a generic seed keyword, you will discover lots of other variations which may cost less than a more generic search term.
You will have to decide whether to set your keywords to Broad match, Phrase match or Exact match.
Ad groupsEach set of keywords are allocated to an ad group. You may have multiple ad groups set up with relating keywords. Use the relevant keywords in your advert to improve the relevancy and click-through rate and use the same keywords on your website’s landing page. Google will analyse your advert and landing page and this will affect your ad rank and cost per click.
AdvertsWrite and test more than one advert in each ad group and continually trial new ads against the old ones to keep improving the click-through rate. This will help maintain a high position for your ad on the page without having to bid higher.
Negative keywordsA negative keyword is a word that is related but not relevant to your product or service. Always add negative keywords and continue to add more as your campaign progresses. This will minimise the risk of a wasted click.
Google remarketingWhether you're looking to drive sales activity, increase registrations or promote awareness of your brand, with Google remarketing you can:
- Reach people on your remarketing lists across their devices as they browse over 2 million websites and mobile apps.
- Show ads to previous visitors who are actively looking for your products or services on Google search.
Will Google Ads work for me?If you want to start a Google Ads campaign but are not sure where to start, we can help.
Call or fill in our enquiry form for a free assessment to find out whether Google Ads can work for your business.
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